Static contact lists versus live proof that a business needs SEO right now. Why evidence beats volume.
| Lead databases | SellSEO | |
|---|---|---|
| Data freshness | Contacts scraped months ago, everyone buys the same list | Live SERP, ads and AI data pulled at scan time |
| Why this lead | A category and a city, nothing else | Six signals: wasted ad spend, near-miss rankings, traffic decline, AI invisibility, tech flags |
| Personalization | Mail-merge with {first_name} | Drafts reference their actual rankings and lost dollars |
| Proof for the call | None, you start from zero | Evidence page the prospect already opened, and you know they did |