Agencies/United States/New York, NY/The Charles Group
Rank #12 of 21 in New York

The Charles Group

thecharlesgrp.com ·New York, NY
77/100 · B
Own-site SEO score
Min project$5,000+
Hourly rate$200 - $300 / hr
Team size50 - 249
Founded2011
Overview

About The Charles Group

The Charles Group is a full-service creative and digital marketing agency headquartered in Lower Manhattan, with additional offices in Chicago and London, founded in 2011. It integrates strategy, media, branding, content, and technology across luxury, beauty, hospitality, technology and B2B sectors.

Strategy and ConsultingBranding and Visual DesignCampaigns and ContentMedia Planning and BuyingTechnology and Web DevelopmentContent ProductionCRM and Analytics

Published Rates as stated by the agency.

What clients keep mentioning
brandformance integrationluxury positioning
The measurement

Score breakdown

Fetched from their own homepage and scored the same way as every other agency in the directory.

Technical 93On-page 90Content 78Visibility 34
Technical93
On-page90
Content78
Local visibility34
What the audit found
✓ 6 passingNothing flagged on this page
Uses structured data
Mobile ready
Well-sized page title
Clean single H173% of agencies also do this
Image alt coverage 89%
Substantial homepage content (825 words)
Do they turn up when someone searches for an agency in New York?

We run the eight searches a local business would actually type, such as "seo agency new york", and count how many return this agency.

Searches they appear in2/8
Best position#8
City average33/100

Most agencies here appear in only a handful; the ones at the top of this city appear in six or more.

Each check against the directory average
Technical 93 vs 92 average, +1
On-page 90 vs 86 average, +4
Content 78 vs 87 average, -9
Local visibility 34 vs 39 average, -5

Measured automatically from the agency's own homepage. Same rules for every agency in the directory.

How that compares in New York

Measured against every other agency rated in this market.

The Charles Group 77
New York average 77
Best in New York 93
United States average 80
Every rated agency 78

Across the whole directory The Charles Group scores higher than 32% of every agency we have measured. Spread across New York runs 58 to 93 out of 100.

Focus

Where they focus

Read from how the agency presents its own work, so you can see the shape of the shop before you call.

25%Creative/Conte
Service mix
Creative/Content Production25%
Media Planning & Buying25%
Brand Strategy20%
Technology / Web Development15%
CRM & Analytics15%
Industries served
Luxury25%
Beauty & Skincare20%
Hospitality & Real Estate20%
Technology / B2B20%
Lifestyle / Fashion15%
Client size
Enterprise / Fortune 50050%
Mid-market / Luxury Brands50%
Rare in New York

Services this agency lists that few others in the city do.

Strategy and Consultingthe only agency here offering it
Branding and Visual Designthe only agency here offering it
Campaigns and Contentthe only agency here offering it
Proof of work

Case studies

Published by the agency, with the numbers they reported. Follow a link to read the original.

Netflix (WSJ Cocainenomics) Media / Publishing

Create an engaging branded editorial digital experience

Award-winning digital experience

Read the case study
Aveda Beauty

Global strategy, content and design for product and brand campaigns

Ongoing partnership across global channels

Read the case study
Credentials

Partners, clients and awards

What sets them apart
  • Strategy-first, integrated brand plus performance (Brandformance)
  • In-house creative, media, tech, and production across all services
  • Enterprise-grade B2B and Fortune 500 tech experience combined with luxury brand work
Clients they name publicly
CartierOmegaIWCAvedaBirkenstockHPIBMMarriott Bonvoy
Certifications
SoDA membership
Awards
2016Webby Award - Best Branded Editorial Experience · Webby Awards source
D&AD Pencil (2) · D&AD source
Cannes Lions Bronze · Cannes Lions source
Creative Review Annual - Cocainenomics · Creative Review Annual source

Contact

LocationNew York, NY
Founded2011
LanguagesEnglish
OfficesNew York, Chicago, London

Request a quote

Tell The Charles Group what you need. Your request goes to the agency once claimed, and our team keeps a copy.

Work at The Charles Group?

Claim this profile with an email on your own domain. You get a dashboard with profile analytics, quote requests, editable details and an updates feed.

Comparing agencies in New York?

Every agency here is scored the same way on the SEO of its own website, so you can shortlist on evidence rather than on who ranks highest for "best SEO agency". Send one brief and let them come to you.

Questions

About The Charles Group

How is The Charles Group rated on this directory?

By the measurable SEO quality of their own website. The Charles Group scores 77 out of 100, which is rank #12 of 21 agencies rated in New York, NY. The score blends technical setup, on-page basics, content depth and how often they appear in local search results. No agency pays for placement.

What does The Charles Group cost?

Minimum engagement $5,000+. Typical rate $200 - $300 / hr. These figures are published by the agency.

What services does The Charles Group offer?

Strategy and Consulting, Branding and Visual Design, Campaigns and Content, Media Planning and Buying, Technology and Web Development, Content Production, CRM and Analytics.

Is The Charles Group a good fit for my business?

Their client base skews enterprise / fortune 500 at roughly 50% of their work, and they most often work with luxury clients. Compare that against your own size and sector before you shortlist them.