Everyone in this directory sells search optimisation. So we ran the same audit across every one of their own sites, in 118 cities and 6 countries, and read the results together. Nobody paid to be included and nothing was self-reported.
46% of the SEO agencies we measured fail on invisible in local search on their own website. That is 762 of 1672 firms selling the thing they have not done for themselves.
Every rated agency, bucketed by score. The orange columns are agencies scoring below 70 on the audit they sell.
Share of all 1672 measured agencies failing each check. These are the same checks they would flag in a client audit.
Average client rating from public review platforms, grouped by the agency's own website score. Across 344 agencies with published ratings, the two move together.
| Country | Agencies | Avg score | Local visibility | Avg client rating |
|---|---|---|---|---|
| United States | 293 | 79.6 | 40.5 | 4.84 / 5 |
| Australia | 362 | 79.0 | 41.6 | 4.80 / 5 |
| Canada | 379 | 78.9 | 39.7 | 4.84 / 5 |
| Poland | 145 | 78.7 | 36.7 | 4.84 / 5 |
| France | 229 | 78.2 | 34.3 | 4.81 / 5 |
| South Africa | 264 | 75.9 | 39.1 | 4.70 / 5 |
Cities with at least 8 rated agencies, ranked by the average score of their agency websites.
| #1 | Denver | 11 agencies | 86 |
| #2 | Calgary | 16 agencies | 84 |
| #3 | Burnaby | 8 agencies | 84 |
| #4 | Brisbane | 16 agencies | 84 |
| #5 | Vancouver | 13 agencies | 83 |
| #6 | Sunshine Coast | 13 agencies | 83 |
| #7 | Montpellier | 12 agencies | 83 |
| #8 | Cairns | 8 agencies | 83 |
Every number here comes from the same audit, run on every agency in the directory. Open a city to see who leads it, or add your own agency and we will measure it within minutes.
Every agency in the directory has its homepage fetched and scored the same way: technical setup, on-page basics, content depth, and whether it ranks for the searches its own clients would use. These figures are simply what those 1672 measurements say when you read them together.
It is the one piece of evidence an agency cannot buy or self-report. It does not prove they will do good work for you, but a shop that cannot get structured data or alt text right on its own homepage is telling you something about how it works.
Only by changing its website. Scores refresh when the crawler returns to that city, so a genuine fix moves the number. There is no paid placement and no way to submit your own score.
SellSEOFind businesses that provably need SEO. Pitch with evidence, not cold emails.
SellSEO