Reef Digital Review: SEO Score 74/100 - Sydney, NSW - SellSEO
Agencies/Australia/Sydney, NSW/Reef Digital
Rank #22 of 25 in Sydney

Reef Digital

reefdigital.com.au ·Sydney, NSW

“Move The Metrics That Matter”

74/100 · B
Own-site SEO score
Min project$5,000+
Hourly rate$100-$149 / hr
Team size11 - 50
Founded2011
Overview

About Reef Digital

Reef Digital is an independent digital marketing agency founded in 2011, with offices in Sydney and Vancouver, offering strategy-driven SEO, PPC, content and analytics services. They focus on measurable digital marketing results and serve clients including nonprofits, government and law firms.

Search Engine OptimizationPaid Media / PPCDigital StrategyContent Strategy & MessagingConversion Rate OptimisationLocal SEODigital BillboardsPaid SocialAnalytics & Measurement

Estimated Typical range for an agency of this size in Sydney, not a quote. Ask for exact pricing in the form.

What clients keep mentioning
multichannel executionmeasurable results
The measurement

Score breakdown

Fetched from their own homepage and scored the same way as every other agency in the directory.

Technical 93On-page 77Content 89Visibility 23
Technical93
On-page77
Content89
Local visibility23
What the audit found
✓ 5 passing! 2 to fix
✓Uses structured data
✓Mobile ready
✓Well-sized page title
✓Clean single H173% of agencies also do this
✓Substantial homepage content (1062 words)
!Only 15% of images have alt text43% of agencies share this
!Barely visible in local search results46% of agencies share this
Do they turn up when someone searches for an agency in Sydney?

We run the eight searches a local business would actually type, such as "seo agency sydney", and count how many return this agency.

Searches they appear in1/8
Best position#8
City average39/100

Most agencies here appear in only a handful; the ones at the top of this city appear in six or more.

Each check against the directory average
↑ Technical 93 vs 92 average, +1
↓ On-page 77 vs 86 average, -9
↑ Content 89 vs 87 average, +2
↓ Local visibility 23 vs 39 average, -16

Measured automatically from the agency's own homepage. Same rules for every agency in the directory.

How that compares in Sydney

Measured against every other agency rated in this market.

Reef Digital 74
Sydney average 80
Best in Sydney 91
Australia average 79
Every rated agency 78

Across the whole directory Reef Digital scores higher than 23% of every agency we have measured. Spread across Sydney runs 43 to 91 out of 100.

Focus

Where they focus

Read from how the agency presents its own work, so you can see the shape of the shop before you call.

25%Search Engine
Service mix
Search Engine Optimization25%
Paid Media / PPC25%
Content Strategy & Messaging20%
Conversion Rate Optimisation15%
Analytics & Measurement15%
Industries served
Nonprofit / Charity30%
Legal / Law Firms20%
General SMEs20%
Government15%
Health / Social Services15%
Client size
Small Business (<$10M)60%
Mid-market ($10M - $100M)30%
Nonprofit / Government10%
Rare in Sydney

Services this agency lists that few others in the city do.

★Paid Media / PPCthe only agency here offering it
★Content Strategy & Messagingthe only agency here offering it
★Conversion Rate Optimisationthe only agency here offering it
Proof of work

Case studies

Published by the agency, with the numbers they reported. Follow a link to read the original.

Addiction support nonprofit Nonprofit / Health

Increase enquiries and lower CPA

CTR up 6.91%→7.14%, conversion rate up 16.61%→20.43%

from 6.91% to 7.14%
CTR
from 16.61% to 20.43%
Conversion rate
Read the case study
Credentials

Partners, clients and awards

What sets them apart
  • Google Ad Grants Certified Professional
  • Award-winning multichannel SEM initiative (Search Engine Land Best Overall SEM Initiative 2020)
  • Experience of 10+ years average per team member
Clients they name publicly
Vinnies Australia
Certifications
Google Ad Grants Certified ProfessionalGoogle Partner
Awards
2020Best Overall SEM Initiative · Search Engine Land source
2020Acquisition Marketing award (NSW) · AMI source
2019Rising Star of the Year · Bing source
2019Influencer of the Year · Bing source

Contact

LocationSydney, New South Wales
Phone+61 (02) 9412 1817
Founded2011
LanguagesEnglish
OfficesVancouver, Sydney
Facebook

Request a quote

Tell Reef Digital what you need. Your request goes to the agency once claimed, and our team keeps a copy.

Work at Reef Digital?

Claim this profile with an email on your own domain. You get a dashboard with profile analytics, quote requests, editable details and an updates feed.

Comparing agencies in Sydney?

Every agency here is scored the same way on the SEO of its own website, so you can shortlist on evidence rather than on who ranks highest for "best SEO agency". Send one brief and let them come to you.

Questions

About Reef Digital

How is Reef Digital rated on this directory?

By the measurable SEO quality of their own website. Reef Digital scores 74 out of 100, which is rank #22 of 25 agencies rated in Sydney, NSW. The score blends technical setup, on-page basics, content depth and how often they appear in local search results. No agency pays for placement.

What does Reef Digital cost?

Minimum engagement $5,000+. Typical rate $100-$149 / hr. These figures are our estimate for a firm of this size in this market, not a quote. Request a quote on this page for exact pricing.

What services does Reef Digital offer?

Search Engine Optimization, Paid Media / PPC, Digital Strategy, Content Strategy & Messaging, Conversion Rate Optimisation, Local SEO, Digital Billboards, Paid Social.

Is Reef Digital a good fit for my business?

Their client base skews small business (<$10m) at roughly 60% of their work, and they most often work with nonprofit / charity clients. Compare that against your own size and sector before you shortlist them.